Thursday, January 26, 2017

Trust the Experts to Put a Creative Spin on Web Design


Project6 Design provides complete design services suitable for virtually any communication challenges for a broad range of industries including high-tech, retail, healthcare, education and non-profit organizations.  With a reputation for award-winning designs and UI/UX expertise, clients turn to us to help them portray their brand’s story as well as to solve usability problems and drive business results.   

One of our recent successes was to redesign the website for Sindeo, a progressive mortgage lending corporation that offers “a better way to get a mortgage.”  Their twist on modern mortgage lending allows a potential home buyer to apply just once for a mortgage, and then shop for more than a thousand loans in the course of a few minutes. 

This approach to shopping for mortgages demands an effective, efficient website, and our team’s task was to redesign the site to make it accessible to anyone exploring home ownership.  To fully understand Sindeo’s needs and what they hoped to accomplish with their new site, we began the process by collaborating with their development team. 

The project involved designing the new website around a tight grid system to provide easy implementation.  By using video throughout the site as a strong story-telling tool, we were able to illustrate the positive feelings associated with homeownership.  Overall the redesign invites users to learn more about Sindeo’s unique approach to obtaining a mortgage.    

This is just one example of the creative methods we use to tell a company’s story.  Please visit our website to learn more about Project6 Design and read about our other “success stories.”  Our expertise includes brand strategy, branding, print design, graphic design, web design, user interface design, information architecture, WordPress, Drupal CMS, and web development.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Thursday, January 19, 2017

Communicate Your Message & Increase Traffic


At Project6 Design we provide valuable branding services for our clients to help them clarify their message and to find their unique voice.  Bringing years of experience to the process, we design and develop websites that not only clearly and concisely communicates your brand’s story but also helps to drive traffic to your site. 

Today, the Web is the ultimate customer-empowering environment, and if your website is starting to look outdated or no longer reflects your brand, it is probably time to do something about it.   Whether you want to redesign and update your current website or build a new one from scratch, you can trust the experts at Project6.  We will not only provide you with a fresh, attractive-looking site but one that has a simplified content management system that makes it easy to update and maintain.  

Furthermore, we can improve your company’s bottom line by increasing the number of visitors to your site, and help to turn those visits into leads.  We accomplish this by updating your metadata with unique keywords that optimizes your site for a higher search ranking.  These relevant, organic searches result in increased traffic to your site. 

So if you want a website with an updated, streamlined design and a bright, fresh palette as well as one that is both easy to navigate and excites brand awareness, you have come to the right place.  In addition we will design your website to be fully responsive on a variety of mobile devices in order to reach the most customers.  Please visit our website or contact us to learn more about the many ways that Project6 Design can help your business grow.    

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Monday, January 9, 2017

Creating Award-winning Messaging for Disease Prevention


Several years ago, Project6 Design was honored to help the San Francisco Department of Public Health to develop an award-winning ad campaign with the purpose of increasing public awareness of the influenza virus and pandemic flu.  The city-wide marketing campaign was called “"Infect Me Not" and won the 2009 Silver International Davey Award for its creativity and effective messaging.   

Project6’s task was to design a campaign that would educate the public about healthy habits to keep San Franciscans well by helping to prevent the spread of common infectious diseases.  It also was used to promote pandemic flu awareness and preparedness.  The SFDPH’s mission was to share the public service advertisements throughout the city by targeting the general public, city partners, and business/organizations.  The message was carried by a variety of media including posters inside and outside of MUNI busses and shelters and BART stations, magnets, brochures, a handbook and other methods. 

Our team created a strategic messaging campaign platform that revolved around eight essential healthy habits that can help to prevent germs and infectious diseases from spreading.  We then built the branding, graphic design, and print production around these key messages such as: stay home when you are sick, get vaccinated, and cough & sneeze into your sleeve. 

Project6 Design encourages you to take a look at our website to see an example of a few of our creative ads for the SFDPH campaign, and while you are there, browse through some of our other successful projects.  Our clients include the California State University, ebay, CA Technologies, Stanford, Old Navy, Belvedere Tiburon Library and many more.  Our expertise includes shaping brands and solving complex usability problems through web design and development, branding and print materials.   

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

Tuesday, January 3, 2017

Project6 Featured in Storyboard Magazine


Project6 Design was honored to be featured in an article in the Fall edition of Storyboard Magazine, a quarterly magazine for visual media professionals from Visual Media Alliance.  Storyboard provides an in-depth look at the creative world across all media including a combination of print, web, digital and video. 

The magazine offers a behind the scenes look at Project6 including the origin of the firm’s name.  Why Project6 Design?  Co-founders, Edina Tanović and Esten Sesto explain that the name stems from Esten’s last name, which means sixth in Italian, and the pair thought the name suggested a fun, James Bond-like sounding secret mission.  The co-founders also share that while both of them have a background in product design, Tanović brought her passion for branding and graphics and Sesto brought his expertise in UI/UX to form the company. 

In addition the article highlights details regarding the new, renovated studio space that showcases our philosophy of design, simplicity and cleanliness.  Furthermore, as Project6 helps clients develop a consistent marketing message through branding, print, and web design and development, our work methods require collaboration between our team.  We are pleased to report that our new, renovated studio space encourages that dynamic.  

When Tanović and Sesto first saw the space that used to be a desktop printer repair facility, it looked like a scene from the TV show the Hoarders.   After lots of work, the new studio, which doubles the space of the firm’s old offices, meets the needs of our staff extremely well.  Renovations were finally completed last October and the expanded space has allowed the company to increase its staff.  The design elements of the redo are simplistic and clean, yet classic - not trendy.  It should look as good ten years from now as it does today. 

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

Wednesday, December 28, 2016

Helping a Philanthropic Foundation to Tell Its Story


One recent project we were proud to be a part of was helping the Draper Richards Kaplan Foundation (DRK), a global venture philanthropy firm, to design and development a more effective website.  The foundation supports early stage, high impact social enterprises that are working on some of society’s most difficult problems with the goal of making the world a better place.   

The task for the team at Project6 was to help DRK expand their reach and unequivocally communicate the foundation’s powerful mission of supporting individuals who wish to change the world.  Before we came on board, their website was only designed for desktops, and was difficult to navigate in some areas.  However, most importantly it did not highlight the incredible stories of entrepreneurs and organizations that had benefited from the foundation. The old website also under-utilized DRK’s fantastic photography assets. 

Working together with the foundation members, we helped to develop a site that matched the tone of the inspiring work and was also easy to manage.  The project included designing a longer page scrolling experience across the site to showcase the various organizations as well as breaking news.  Our team developed a simplified and streamlined architecture that created a single, unified portfolio section that allows visitors to browse through the people and organizations associated with the foundation.  Another area we developed was the “community section” where alumni and entrepreneurs offer encouragement and share newsworthy events and resources.   

Built on the WordPress platform, the new website is easy for the DRK staff to maintain and grow.  In addition the site works seamlessly across all devices and is now reachable to a wider audience.  Please visit our website to learn more about the DRK project as well as many of our other projects we successfully completed. 

Founded in 2001, the award-winning Project6 Design is a graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

Friday, December 23, 2016

Create Effective Print Materials with Help from the Experts


At Project6 Design we help our clients communicate their brand’s story through services that include logo development, graphic design, web design and development as well as print materials.  Traditional print materials are still a great way to speak directly to your audience, and our experienced team can help you update or create marketing collateral, annual reports, corporate brochures, book designs or conference materials.   

Promotional material is especially important if you are in marketing and sales as your print collateral says a lot about your business, which is why you want to be sure to say all the right things.  Professionally designed print materials such as leave-behind and direct mail pieces can be used to broaden your base and expand your reach as well as to help you reinforce your digital message.   Also if you want to leave a lasting impression at your next trade show, it is important to have a visually appealing booth that not only reflects your brand but communicates key messages.   

Another aspect of a strong corporate identity is to have consistency throughout your communications and that includes your stationery systems.  The Project6 team will help you redesign a new look that reinforces your brand and helps to build strong customer relationships.  To ensure you get the highest quality products, all of our printing is done using state-of-the-art technology and equipment. 

Project6’s job is to help your company develop long-term solutions that communicate your message and to strengthen your existing brand or to completely redesign a new one.  We encourage you to visit our website to see some of the examples of the work we have done for other clients.  Our experience includes working with both large and small companies in a variety of sectors such as high-tech, retail, educational, and non-profit organizations.  Contact us to see how we can help.   

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Tuesday, December 20, 2016

Providing a Library with An Organized, Attractive Website


Project6 Design was recently tasked with the job of helping the Belvedere Tiburon Library and the Belvedere Tiburon Library Foundation to establish websites that were visually appealing, functional and easy-to-use.  Our team worked with the library’s team to create a strong brand identity as well as a completely redesigned website.   

The problem with the library’s original website was it lacked organization, consistency and clarity and had pages filled with lots of confusing section designs, logos and other graphic elements.  Our job involved organizing the library’s extensive resource materials and information to make the site easy for users to navigate and quickly find what they need.  In addition the library staff wanted the site to not only be aesthetically pleasing, but simple to update and maintain.  Once you visit the Belvedere Tiburon Library site, we are sure you will agree we accomplished our task.    

One of the first things we did was to collaborate with the library team to establish a new brand mark, color palette and stationery system.  The newly designed individual logos for the library and the foundation are distinct, bright, and clean. 

The Project6 team created two separate websites for the library and foundation; however, they share the same design templates, color palette and content management system.  This ensures both of the systems are easy to manage while offering a distinct online presence for visitors as each site has its own URL, logo and architecture.  

We encourage you to visit the Belvedere Tiburon Library and the Belvedere Tiburon Foundation sites to see firsthand our expert web design and development services.  Contact us for assistance in building a strong brand, redesigning or creating a website, or producing effective print materials that convey your message.    

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.