Creating Award-winning Messaging for Disease Prevention

Several years ago, Project6 Design was honored to help the San Francisco Department of Public Health to develop an award-winning ad campaign with the purpose of increasing public awareness of the influenza virus and pandemic flu.  The city-wide marketing campaign was called “"Infect Me Not" and won the 2009 Silver International Davey Award for its creativity and effective messaging.   

Project6’s task was to design a campaign that would educate the public about healthy habits to keep San Franciscans well by helping to prevent the spread of common infectious diseases.  It also was used to promote pandemic flu awareness and preparedness.  The SFDPH’s mission was to share the public service advertisements throughout the city by targeting the general public, city partners, and business/organizations.  The message was carried by a variety of media including posters inside and outside of MUNI busses and shelters and BART stations, magnets, brochures, a handbook and other methods. 

Our team created a strategic messaging campaign platform that revolved around eight essential healthy habits that can help to prevent germs and infectious diseases from spreading.  We then built the branding, graphic design, and print production around these key messages such as: stay home when you are sick, get vaccinated, and cough & sneeze into your sleeve. 

Project6 Design encourages you to take a look at our website to see an example of a few of our creative ads for the SFDPH campaign, and while you are there, browse through some of our other successful projects.  Our clients include the California State University, ebay, CA Technologies, Stanford, Old Navy, Belvedere Tiburon Library and many more.  Our expertise includes shaping brands and solving complex usability problems through web design and development, branding and print materials.   

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.