Thursday, June 29, 2017

Project6 Redesigns California State Bar Website





The Project6 team takes great pride in our ability to make information easily accessible and usable for our clients and their users. Working with The State Bar of California, our team went to work to design a new, accessible, and transparent State Bar mobile + desktop website for California attorneys and citizens. The site aims to help provide easier access to information on how to file a complaint against an attorney and other attorney-related resources. Here’s a rundown of some of the overall website improvements we made:

Better Resources for the Public
Working with the State Bar of California, Project6 designed a public resource section that makes it easier for Californians to file a complaint against an attorney, identify and avoid attorney fraud, obtain information on attorney disciplinary history, and access all of these features in either English, Spanish, Korean, Vietnamese, and Russian languages.

Better Resources for Attorneys in California
Project6 also worked with the State Bar to build better resources for attorneys and prospective attorneys in the state of California. Prospective attorneys now have easier access to registration tools and information pertaining to the bar exam. Licensed California attorneys now have control over their attorney records, view pro bono legal opportunities, access to attorney codes of conduct and ethics rules, and obtain information related to fees, licensing, and MCLE requirements online.

Greater Information Transparency for All
The State Bar of California has also improved their site to increase access to justice for all. Californians can now view detailed information on the State Bar’s efforts to promote diversity and yearly legal aid contribution, information on how to access the legal system, and contact information for various legal organizations recognized by the State Bar. 

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Thursday, June 15, 2017

Designing a Website to Reflect the Quality of a High-end Company


Another interesting and challenging project for our team was to design and build a website that now perfectly represents a reputable, high-end speaker company.  Committed to bringing beautiful sound as well as design to every room of a home, SpeakerCraft produces a wide range of custom installation speakers and innovative sound solutions.  Their line of products includes in-wall and in-ceiling hi-fidelity audio speakers.   

SpeakerCraft, which is a part of the Core Brands family, brought the Project6 Design team in to update an old website.  They wanted it to not only highlight the quality of their products but to make it easier for visitors to navigate and find the information they needed.  Their earlier website required manual updates so many of the listings were out of date and important dealer information was difficult to find.  Another big problem with the site was it was not mobile responsive so they were missing out on serving a much broader audience. 

Project6’s tasks included developing a customizable design system that used a Drupal CMS.  By incorporating longer scrolling pages with a flexible modular system, the design allows site’s administrators to easily update and edit content.   In addition the fully mobile-friendly website provides a consistent experience regardless of what device a user is on.  The end result is a clean, elegant website that conveys the SpeakerCraft brand’s true nature. 

Please visit Project6’s website to learn more about our SpeakerCraft project along with our other successful projects.  We have experience working with high-tech, retail, educational and nonprofit organizations and would love the opportunity to help your business with our wide range of excellent graphic design services.   

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Monday, June 12, 2017

The Benefits of a Strong Brand


The most successful brands are not just about pretty pictures, catchy tag-lines or the ability to generate recognition but rather their value lies in the extent to which they drive customers’ buying decisions.  Companies create and nurture their brand in order to influence the behavior of customers but the customer defines the brand by building a relationship based on their experience with it.  Moreover since many products on the market perform very similarly, it explains why marketers often place more importance on the customer experience than with the actual functionality of the brand.   

Also as many consumers tend to do business with a company they recognize and feel an emotional connection to, a well-defined brand can help to set you apart from the competition and to stand out in the marketplace.  A strong brand can even help you to better survive a bad economy.    

At Project6 Design, we are an award-winning San Francisco graphic design agency that is committed to shaping brands and solving complex usability problems with intuitive design. We understand the ways in which design plays a pivotal role in how your customers feel about your products or services.  While you may not be able to control an individual’s perception of your brand, you can influence it. 

Our graphic design services include branding, print materials and web design and development.  We begin the process by getting to know everything there is to know about your business and what message you want to communicate.  Our experience includes helping businesses and nonprofit organizations to strengthen and shape an existing brand or to create a new one.  Please see our website or contact us to learn more about how we can help your company develop a valuable brand.   

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency. 

Source: smallbusiness.chron.com/effect-brand-consumer-behavior-61767.html

Friday, June 9, 2017

Newly Launched Website for Important Philanthropic Program


The team at Project6 Design knows how to help businesses and organizations create lasting impressions and to convey their story with strong branding and customer-empowered websites.  In addition we are proud of the fact that we have had the opportunity to partner with so many nonprofit organizations that are doing their part to make the world a better place.  One such project was to design and build the website for the Kigali Cooling Efficiency Program (K-CEP).  The philanthropic program was created to support the Kigali Amendment of the Montreal Protocol.   

The Kigali amendment consists of a commitment by 197 countries from across the globe to cut their production and consumption of hydrofluorocarbons (HFCs).  The agreement reduces potent greenhouse gasses used in refrigeration and air conditioning by more than 80 percent over the next 30 years.  The hope is that this action will help us to avoid a projected 0.5° C global warming by the end of the century.   

A collaboration of 18 foundations, K-CEP’s focus is on the energy efficiency of cooling to increase and accelerate the climate and development benefits of the Kigali Amendment refrigerant phasedown.  To effectively explain their mission as well as the multiple resources the program offers, they needed a website that was organized and designed to make it easy for visitors to access the information they need.  Project6’s team worked with K-CEP to design and build a website from the ground up using WordPress as the CMS.  The newly launched site offers easy, logical navigation regardless of what device their visitors are on.  

Please visit our website to learn more about Project6’s extensive graphic design services.  We have examples of many of the successful projects we have done over the years and have the expertise to do the same for your business or organization. 

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

Tuesday, June 6, 2017

Two New Bronze Awards for Exceptional Website Design!


As one of San Francisco’s leading graphic design firms, Project6 Design has been honored once again from the prestigious Horizon Interactive Awards with two new Bronze Awards for website design excellence.  The 2016 winners were just announced and highlight the year’s “best of the best” in interactive media production.   

For fifteen years, the Horizon Interactive Awards have recognized, promoted and awarded the best websites / website design, interactive, videos, online advertising, print media and mobile applications.  Each year the organization receives thousands of entries from all over the world, and the competition is judged by a volunteer panel of industry professionals with backgrounds in diverse multi-media, graphic design, advertising and marketing.

Our last blog post focused on the Traina Foods project, which was one of our Bronze Award winners.   Project6’s other Bronze Award, in the category of Advocacy / Non-Profit, was for the extensive redesign of the Draper Richards Kaplan Foundation (DRK) website.   Our success on the DRK project was important as they are a global venture philanthropy firm that supports early stage, high impact social enterprises.  The organization believes that with early funding and rigorous support, exceptional leaders, tackling some of society’s most complex problems, can make the world a better place.  

Before we began the project with DRK, their website only supported desk-tops, and was cluttered and not easy for visitors to navigate or find what they needed.  Perhaps most importantly it did not persuasively or effectively communicate the foundation’s powerful mission of supporting passionate individuals who can change the world. 

Our tasks included designing a longer page scrolling experience across the site in order to showcase individual organizations and breaking news.  Project6’s team also simplified and streamlined the architecture.  By creating a unified portfolio section, visitors are now able to browse both organizations and people.  In addition we developed a new community section that allows DRK’s entrepreneurs and alumni to share news, resources, and upcoming events.   As with most of our projects, DRK’s new site is built on a WordPress platform and is simple for staff to update and grow.   

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

Thursday, June 1, 2017

Recently Recognized by the Prestigious “Horizon Interactive Awards”


Throughout our many years in the business, Project6 Design has been privileged to be honored by many industry awards for our outstanding work.  Most recently we were recognized with two Bronze Awards for website design excellence from the Horizon Interactive Awards; one of the leading international interactive media awards competitions.  The recently announced 2016 award winners highlighted the year’s “best of the best” in interactive media production. 

One of our Bronze Awards was for the website design project we did for the DRK Foundation website (Advocacy / Non-Profit).  The other Bronze we received was for our website design for Traina Foods (Restaurant / Food Industry). 

Traina Foods, which is located in the CA’s San Joaquin Valley, grows, sun dries and produces premium sun dried fruit for Industrial Ingredient and Foodservice customers around the world, had a website that needed a complete redo.  Project6’s task included redesigning and developing the site from the ground up.  Working closely with Traina, we were able to fully and visually communicate their brand story and promise as well as making the site scalable to their future needs.   

By reorganizing the site content, we made it easier and more intuitive for visitors to browse the site and to locate the products and information they were seeking.  Our team enabled a secure partner login so Traina’s partners could take advantage of vital sales tools. The redesign also included a customized ecommerce shop designed to sync with their in-house inventory management tools.  Furthermore, we integrated a third-party store locator tool. 

We encourage you to take a look at the visually pleasing and colorful Traina site that now effectively communicates the family brand as well as the high quality of their products.  Contact us to learn more about how Project6’s broad range of graphic design services can help your company communicate its story.  

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.