Friday, November 25, 2016

The Importance of Branding


A strong brand has incredible value for your company and can even help you to weather tough economic times.  The fact is that people tend to do business with a company they recognize and a well-defined brand can help to distinguish you from your competitors and make you stand out in the marketplace.  It also provides a unique ways to emotionally connect with your customers and to instill confidence in your goods and services. 

Project6 Design is an award-winning San Francisco graphic design agency committed to shaping brands and solving complex usability problems with intuitive design. We understand design plays a pivotal role in how customers feel about your products or services, and that while you cannot control a person’s perception of your brand, you can influence it.  Our expertise includes branding, print materials and web design and development, and our talented team will help to communicate your brand’s story in a clear and compelling manner.  

When you come to Project6 for assistance in shaping your brand, redefining an existing one or creating a new brand, we start from the ground up by getting to know your business personality.  Through intensive interviews with customers and management, we establish an overarching mood for how your company should be perceived moving forward.  Once we determine your true brand character, we will help you to create your message.  

For fifteen years, Project6 Design has successfully helped hundreds of companies to find simple, efficient and long-term solutions that help them to stand out in the crowd and effectively compete.   Please see our website or contact us directly to learn more about how we can help your company develop a valuable brand. 

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

Monday, November 21, 2016

Designing a Website for a Non-Profit with an Important Message


While we are always proud of the content of our work, we are especially gratified to help a non-profit organization create a website to more effectively convey their message.  The mission of the free resource website, Career Girls, is to provide valuable tools to help girls explore a wide range of career paths. 

With 7,000 inspirational and educational videos featuring female role models, the careers range from musicians to astronauts to veterinarians and the site continues to add new careers every week.  The information provided at Career Girls is beneficial to girls as well as educators and guidance counselors, and each career includes an overview, fact sheet, and educational requirements.

Our job was to improve the website’s performance by replacing an outdated Drupal 6 content management system with the newer Drupal 7 CMS, which provided the level of support the site required.  The old CMS’s outdated backend posed security risks and also failed to highlight the depth of content available to engage and inspire visitors to the site.  Using our new CMS, we were able to streamline the process for adding new content, and provide the site with a brand new homepage experience.  The homepage now has lots of visual appeal and immediately engages visitors with a carousel featuring thumbnails of different videos and a brightly colored menu.

Visitors can explore the idea of different careers, and once they choose a path, they are shown videos from role models along with other pertinent information regarding the career.   Even if a girl does not have a specific interest, the Project6 team designed a quick form for the girls to fill out to narrow down the field.  The CMS also allows for content to be filtered by most recent videos, featured videos, popular videos and a keyword search of all 7,000 videos.  In additions we designed the Career Girls’ website to offer desktop, tablet or mobile device users a consistent experience.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the leading San Francisco design agency.

Friday, November 18, 2016

Graphic Web Design and Development from the Experts




Project6 Design offers our clients strategic solutions to express their true brand character, solve usability problems, and drive business results.  For our web design and development services, our core development platform is Drupal and allows us to effectively design and build enterprise-level, responsive websites that grow with your company and are easy to maintain and update.  Our Drupal 8 content management system is ideal for building many different types of websites and applications and offers design flexibility, excellent security, reliable performance and easy content authoring. 

Our team has extensive experience working with retail and high-tech companies including ebay, Old Navy, Leisure Sports, Mitsubishi Electronics, Silevo Solar and Technorati.  We also have been proud to be a part of helping educational and non-profit organizations such as Career Girls, John Muir Health, and the Belvedere Tiburon Library and Foundation.  Along with helping companies to find a name, shape their brand, and create marketing collateral, our web design and development services  provide clients with websites that are both visually appealing and offer intuitive search functions.     

If your website is desperately out of date and not reflecting your brand personality, you may be ready for a professional update. In many cases a website grows organically over time and eventually is filled with mixed messages both in tone and visual hierarchy.  This is a problem that our team has had a lot of success solving.   

We begin the process by analyzing your brand personality in order to distill its true brand character.  Our team then creates a website that is not only built to last but one that authentically conveys your message.  Furthermore, a new or redesigned website will offer your visitors a consistent experience whether on a tablet, desktop or mobile device.    Please see our website to learn more.   

Founded in 2001, the award-winning Project6 Design is a graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

Monday, November 14, 2016

A Graphic Design Firm with an Award-winning History


Through the years, Project6 Design has been proud to be the recipient of a variety of awards for our graphic design work.  Just last April, we received four website awards from the prestigious 2016 Horizon Interactive Awards.  This annual competition recognizes, promotes and awards the best web sites, videos, online advertising, print media and mobile applications.  Each year the contest receives thousands of entries from across the globe, and is judged by a volunteer panel of industry professionals from diverse multi-media, graphic design, advertising and marketing backgrounds.  

We won a silver award in the Restaurant/Food Industry category for our work on the redesigned Biscoff website.  Project6 also received two bronze awards in the Corporate & B2B category for Lighting Services Inc. and Rosendin Electric.  Our other bronze award was for Leisure Sports Inc. in the Health/Human Services category. 

Project6’s scope of work for the Biscoff cookie company was to design a visually appealing site that allows visitors to explore the company’s offerings as well as recognizes the brand’s heritage (they have used the same recipe since 1932).  Biscoff also needed a site that allows them to effectively market seasonal promotions for both their retail customers and wholesale consumers.  Our graphic design work included adding sumptuous pictures to help convey the Biscoff story, and supporting features that now make it easy for Biscoff to highlight their product and seasonal interests as needed.

Our team rebuilt a custom Drupal site that is flexible enough for their site administrator to easily maintain and update. In addition our new design includes a fully responsive and consistent experience for visitors regardless of whether they are using a desktop, tablet, or mobile device.  The Biscoff redesigned site offers a bolder, more premium online brand presence, richer interactivity and more effective SEO as well as an enjoyable experience for visitors.  Please see Project6 Design’s website to learn more about how we can help to effectively communicate your brand's story.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Wednesday, November 9, 2016

All-inclusive Graphic Design Services


Project6 Design has been assisting high tech, retail, educational and non-profit organizations to effectively communicate their message with a strong brand, print materials, and web design and development.  As a leading San Francisco graphic design agency, we understand the importance of brand identity and the way in which design plays a pivotal role in a corporation’s image.  Our team will work closely with you to convey an authentic and compelling story about your brand and corporate identity.   

Clients come to Project6 for help with a number of issues including brands that no longer resonate with customers and drive business.  Also some of our clients need help when they move in a new direction with services and products and their brand no longer reflects the changes.  By utilizing our extensive experience, we help companies and organizations strengthen their brand, rework an existing one, or create a new brand that most effectively communicates their message.  Our branding services include logo development, brand family design, identity system design, custom graphics, infographics and icon design.

In addition we will help you speak to your audience through print materials such as marketing collateral, trade show booth designs, book designs and stationery systems as well as annual reports, conference materials, and more.  We will design materials that reflect your existing brand image, or help you to create a new look.

Another phase of our services is to design and build enterprise-level, responsive websites that are easy to maintain and update as well as attract customers and drive business.  We use Drupal as our core development platform and will create highly-usable interfaces for easy and intuitive navigation of your site. 

We invite you to visit Project6 Design’s website or contact us directly to learn more about our firm and the extent of our graphic design services.  Our award-winning firm is ready to help you shape your brand, create effective print materials, and design and develop a responsive website that offers a seamless experience whether your users are on a desktop, tablet or mobile device.  
  
Project6Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Sunday, November 6, 2016

San Francisco Design Agency


A design agency can play a pivotal role in a corporation’s image. Graphic design enhances customer experiences and evokes emotional feelings about services or products.  Our work can be geared to match your existing brand image, or we'll help you to define a new look for all your communications with a complete corporate identity.