Modern branding
and website design isn’t reserved for the latest tech companies. Case in
point: our client, Cahill Construction. Cahill is a 100 year old construction
company that wanted to bring some focus to their brand. Contrary to the latest
tech companies in San Francisco, Cahill has a long-standing history of
impressive work and wanted a simple website, marketing materials, and brand
identity to communicate that history effectively. Here’s how Project6
used minimalist design to breathe new life into Cahill’s identity.
Architecture minimalism: Focus on the
business value.
Many
designers become enamored by the latest design trends and front-end technologies
and apply them carte-blanche to their projects. At Project6, we like to use
design as a means of drawing the user’s attention to the businesses’ core
selling point (value proposition). What good will the latest/greatest design be
to a business if it only creates friction between the user and the business
objective? With Cahill, instead of “modernizing” the site for the sake of
design, we improved the website architecture and focused on Cahill’s selling
points: their impeccable client history and beautiful images of their amazing
construction work.
Information minimalism: simple, clean, and
trustworthy.
Ever heard
of the phrase, “walk softly, but carry a big stick”? That’s a sentiment lost to
many designers. Effective design communicates a business’s authority, trust,
and value proposition without having to go overboard. Cahill has over 100 years
of client work to talk about, but it was important for Project6 to select the
main selling points and only highlight those. This form of minimalism helped to
create a unified message that was clear, concise, and easily communicated
across the brand’s identity.
Project6 Design, founded in 2001, is an
award-winning graphic design firm committed to using intuitive design to shape
brands and solve complex usability problems. We collaborate with clients to
help them portray their brand's story and to communicate it in a clear and
compelling way. For the best brand, print or web design services, contact
Project6, the leading San Francisco design agency.
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