The Importance of High Quality Photography for Real Estate Web Design

When it comes to building a compelling real estate website—photography is king. Over the years, Project6 has worked with a number of real estate professionals to create quality web and print collateral. Here’s what we’ve learned about the importance of using high quality photography if you are selling real estate:

Stock Photography Won’t Cut It

If you are looking to convey the image that you are a top real estate agent or broker, then you’re going to need to invest in top notch photos of your properties. It goes without saying that home buyers want to see high quality photos of actual homes for sale and not stock photography. Avoid the use of stock photos on your website; even areas like contact pages, headers, and other marketing pages. Instead, only use high quality photos of homes that you’ve represented in the past.

Get More Leads With Great Photos

Great photos of a property can convert a visitor into a lead more than any other factor. We kept this in mind at Project6 when we designed Deleon Realty’s stunning real estate website. As an award-winning top real estate firm, Deleon Realty knew how to close deals; however, their website fell behind the times. We updated their website and focused on their collection of photos featuring incredible multi-million dollar mansions. The results speak for themselves.

When You’re Online: Your Photos Are The Product

When someone visits a real estate website online, your photographs are your best chance at converting them into a lead. Meaning, when it comes to your website, your property photographs are your product. Take as much care and thought into creating beautiful photographs as you would put care into staging a home.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

Project6 Wins Two Top Honors in Website Design

Project6 has again been recognized as one of the top San Francisco branding and website design firms! This time, we’re honored to receive two awards from the Web Marketing Association’s 16th Annual WebAwards for our work with the Environmental Energy Technologies Division (EETD) or Lawrence Berkeley National Laboratory and the California Maritime Academy.

The WebAward program is an annual website competition (and one of the longest running) dedicated to honoring the best websites across 96 industries. Sites are judged by a panel of experts and is based on seven criteria: website design, ease of use, copywriting, interactivity, use of technology, and content.

For the Environmental Energy Technologies Division (EETD), Proejct6 was awarded an overall recognition for Outstanding Website within the Government and Energy categories. We expertly integrated a Drupal content management system to better showcase the organization’s impeccable analysis, research, and scientific programs. Now, users can effortlessly search and find a plethora of relevant content, tools, and links. Additionally, we created a homepage for EETD that automatically updates as new content, news, and events are created.

The redesign of California Maritime Academy website earned Project6 the Standard of Excellence award in the Education category. Project6 was responsible for the full site redesign and development. California Maritime Academy has a focus on maritime education and it is one of the 23 colleges associated with the California State University system. The goal of the new website was to make content easier to find and use for students and to sync Cal Maritime’s branding up with the rest of the prestigious California State University system.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

The Role of Informative Architecture in Web Design

In web design, information architecture is the process of logically organizing content so that it can be easily explored by users.  A lot of success on the web comes down to how easily your users (and search engines) can effectively navigate and use your site’s content. Additionally, successful information architecture isn’t a “one size fits all” solution. You can’t simply apply the so called “best practices” of information architecture to every web business and expect similar results. Each business has a unique value proposition, unique customer needs, and a unique way of delivering that value to their customer. This is a huge part of user interface design and often overlooked by many companies when they seek design services.

Here are two Project6 case studies that highlight the importance of information architecture in web design:

The California Perinatal Quality Care Collaborative (CPQCC)

Project6 had the pleasure of redesigning the CPQCC website. From an information architecture perspective, the CPQCC program is massive (they represent over 90% of all neonatal intensive care provided in California). Project6 planned and developed the CPQCC’s new site from the ground up. Our mission was to organize the CPQCC’s wealth of content into an easily usable and up to date resource of online tools, announcements, publications, news, events, and awards. The new information architecture not only beautifully showcased the sheer scope of CPQCC’s work in their sector, but it also enabled the organization to better fulfill their mission.

Sindeo

Sindeo also required expert information architecture, but in a very different way than CPQCC. Instead of organizing a library of content into a usable web resource (like CPQCC), Project6 was tasked with designing a website that clearly told the story of Sindeo’s unique approach to mortgage lending. This required creating and organizing engaging content that allows the viewer to experience the positive feelings of home ownership and how Sindeo could help them achieve it.

Is your design firm an expert information architecture?

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

The Importance of Print Design in 2017

                  

Project6 believes that high quality print collateral and design is more important today than ever before.  Today, people are constantly bombarded with marketing messages on the web and in print. Competition is fierce and the landscape is filled with companies fighting noisily for their share of the eyeballs. To stand out in 2017, there just is no substitute for impressive print design. As more business moves online, customers will value well-designed print collateral even more.

The Value of Print Design for Web Businesses

Effective print design extends your brands reach and broadens your user base. However, many web businesses are underestimating the value that having a clean, consistent, unique print design can bring to their business.  Whether you like it or not, your print collateral speaks volumes about your business. When your print collateral and brand identity are synced, it allows you to consistently speak to your audience in a clear and compelling way. Examples of areas where web business may benefit from high quality print collateral are:

•  Direct Mail
• Reports + Presentations
•  Brochures
• Stationary
• Booth Designs
• Conference Materials
•  Etc...

If you’ve spent a small fortune building an impeccable digital brand, why not reinforce that digital message through real-world print collateral? Why create an amazing web experience for a customer, but fail to continue that experience through when they receive your products or collateral in the mail? At Project6, we use print design, as well as many other tools, as another way to influence the way people think about your brand.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Simple Design Strategies for Effective Homepage Design

The importance of a well-designed homepage cannot be overstated. A great homepage must both capture the eyes and minds of your potential targets. While many companies strive for dynamic homepages with the latest and greatest flashy design, many companies forget that their homepage is also a powerful communication tool. At Project6, our UI/UX experts strive to create homepage designs that both attract and keep customers. Here are two vital communication opportunities that businesses miss when designing their homepage.

Who are you and what do you offer?

While this may seem like an obvious suggestion, many homepages fail to adequately communicate who they are, what they do, and the benefits of their products and services on their homepage. While a homepage is a great location display your awards, testimonials, and other news, its main goal is to quickly communicate your brand’s core value proposition. At Project6, we design homepages that speak volumes. For our client Sindeo, we designed a beautiful website with clean design and crisp communication of the company’s offerings.

Where do you want your visitors to go?

Don’t just rely on your site’s main navigation to usher your users around—even on the homepage. A great homepage design (and page design in general) is one that provides paths to the most important parts of your website/business. We kept this in mind when designing Kigali’s philanthropic website. Even though the cornerstone pages are listed in the main navigation (like “Why Cooling,” “K-CEP Windows,” and “Insights”) we also detailed these sections on the homepage for further clarity and attention.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.