The most successful brands are not
just about pretty pictures, catchy tag-lines or the ability to generate
recognition but rather their value lies in the extent to which
they drive customers’ buying decisions. Companies
create and nurture their brand in order to influence the behavior of customers
but the customer defines the brand by building a relationship based on their
experience with it. Moreover since many
products on the market perform very similarly, it explains why marketers often
place more importance on the customer experience than with the actual functionality
of the brand.
Also as many consumers tend to do
business with a company they recognize and feel an emotional connection to, a
well-defined brand can help to set you apart from the competition and to stand
out in the marketplace. A strong brand can
even help you to better survive a bad economy.
At Project6 Design, we are an award-winning San Francisco graphic design agency that is committed to shaping brands and
solving complex usability problems with intuitive design. We understand the
ways in which design plays a pivotal role in how your customers feel about your
products or services. While you may not
be able to control an individual’s perception of your brand, you can influence
it.
Our graphic design services include
branding, print materials and web design and development. We begin the process by getting to know
everything there is to know about your business and what message you want to
communicate. Our experience includes helping
businesses and nonprofit organizations to strengthen and shape an existing brand
or to create a new one. Please see our
website or contact us to learn more about how we can help your company develop
a valuable brand.
Founded
in 2001, Project6 Design is an award-winning graphic design firm committed to
using intuitive design to shape brands and solve complex usability problems. By collaborating with clients, we help them
portray their brand's story and communicate it in a clear and compelling
way. For high-quality brand, print or
web design services, contact the top San Francisco design agency.
Source:
smallbusiness.chron.com/effect-brand-consumer-behavior-61767.html
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