Saturday, March 11, 2017

The Expertise to Drive an Increase in Relevant Traffic to Our Clients’ Websites


One prime example of Project6 Design’s breath of experience working with a diverse group of businesses and organizations was the design and development of a concierge car buying service website.  Cartelligent is an innovation company that connects consumers with the new car they want at the right price without the hassle of having to set foot in a dealership.   

Our task for Cartelligent included doing a complete overhaul of their website beginning with refining the site’s architecture.  We created a site that is not only easy to navigate but focused content pages to effectively funnel users to a contact form, which is tool by the company to get leads and gather information for future marketing.  Cartelligent also had us update metadata with keywords that will help the site get more relevant organic searches and optimize it for higher search rankings.   

Proof of our efforts were quickly realized when Cartelligent’s new site received a 344 percent increase in traffic and an huge 833 percent increase in traffic from organic searches within the year.  Project6’s redesign project also resulted in the company having a 69% increase in converting San Francisco Bay Area website visitors into leads and a 91% decrease in bounce rates. 

As part of our design and development services, we gave Cartelligent a new modern, streamlined parallax design along with a bright, fresh palette and content that is helping to increase brand awareness and user engagement.  In addition the new site is supported by a custom Drupal Content Management System (CMS) that is easy to navigate and as well as update and is fully responsive on a variety of mobile devices. 

The Cartelligent redesigned website was also recognized with a silver W³ award.  The W³ Awards recognize creative and marketing professionals behind award winning websites, web videos and online marketing programs.  Agencies worldwide, both big and small, competed for the awards. 

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

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