Monday, November 21, 2016

Designing a Website for a Non-Profit with an Important Message


While we are always proud of the content of our work, we are especially gratified to help a non-profit organization create a website to more effectively convey their message.  The mission of the free resource website, Career Girls, is to provide valuable tools to help girls explore a wide range of career paths. 

With 7,000 inspirational and educational videos featuring female role models, the careers range from musicians to astronauts to veterinarians and the site continues to add new careers every week.  The information provided at Career Girls is beneficial to girls as well as educators and guidance counselors, and each career includes an overview, fact sheet, and educational requirements.

Our job was to improve the website’s performance by replacing an outdated Drupal 6 content management system with the newer Drupal 7 CMS, which provided the level of support the site required.  The old CMS’s outdated backend posed security risks and also failed to highlight the depth of content available to engage and inspire visitors to the site.  Using our new CMS, we were able to streamline the process for adding new content, and provide the site with a brand new homepage experience.  The homepage now has lots of visual appeal and immediately engages visitors with a carousel featuring thumbnails of different videos and a brightly colored menu.

Visitors can explore the idea of different careers, and once they choose a path, they are shown videos from role models along with other pertinent information regarding the career.   Even if a girl does not have a specific interest, the Project6 team designed a quick form for the girls to fill out to narrow down the field.  The CMS also allows for content to be filtered by most recent videos, featured videos, popular videos and a keyword search of all 7,000 videos.  In additions we designed the Career Girls’ website to offer desktop, tablet or mobile device users a consistent experience.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the leading San Francisco design agency.

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