Magazine Website Redesign for The Greater Good Science Center

Project6 took on the task of redesigning the web presence for the world-renowned Greater Good Science Center. While the organization does a tremendous amount of good work, their website was being bogged down with an array of initiatives, programs, and events from both their magazine and science center. Clearly, the website was ready for a refresh. Project6 redesigned the identity and web properties of The Greater Good with the goal of giving them a site that reflected their prestige. Here’s how Project6 tackled the challenge.

Branding and Identity

First, we used logos to create clear branding differentiators between GGSC’s many sub-organizations: Greater Good Science Center, The Greater Good Magazine, and The Greater Good in Action. This small distinction makes it easier for readers and supporters to quickly navigate to the initiative of their choice. Additionally, the brands helped to create internal consistency and compartmentalization among the GGSC internal content team.

Creating the Online Magazine

The Greater Good Magazine has a lot of content.  They have videos, articles, podcasts, quizzes, and many more types of content just waiting to be discovered. The Greater Good Magazine needed a site architecture as evolved as their content strategy. Project6 created a crystal clear site architecture, made it easy for users find and save their favorite content, and made the whole site responsive for mobile and tablet use. Additionally, the look and feel of the site is timeless and reflects a traditional modern digital magazine style.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

How to Stand Out At Your Next Trade Show

For many businesses, the trade show is where a lot of their business gets done. How can your business use design to stand out from the crowd and compete? How do you attract the best clients, leads, and business partners through collateral? Here are a few tricks that Project6 has learned from our experiences designing high performing trade show collateral.

Use Consistent + Well Designed Branding

Project6 client Silevo is a great example of how to stand out at a trade show. We overhauled their website, marketing collateral, and branding. This included the design of their trade-show booth. By using consistent branding guidelines and focusing on the sales objectives, Silevo’s booth immediately catches the eye and looks like a Fortune 500 company.

Go Big

Size matters at trade shows. Silevo’s booth was not only beautifully designed, it was also massive and all-inclusive. Project6 designed Silevo’s booth to be an interactive learning experience where attendees could see real life examples of items referenced in the marketing collateral. Experience booths (or large booths with multiple areas of interest) are always crowd pleasers at trade shows and conferences and will definitely help you to stand out.

Think Top to Bottom

Does your trade show booth design include floor and ceiling design? If not, then you’re missing out on a great opportunity to be noticed. Large hanging signage and lighting above your trade show booth makes it easier for interested parties to find your booth and peaks the interest of everyone on the exhibit hall floor. Having a brightly colored floor, like the one we designed for Silevo, also helps your business to stand out.  

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

How to Attract Non-Profit Support with Print Design

Clear and concise communication of your brand and mission is critical for non-profit organizations especially those that rely upon the generosity of donors and volunteers. One surefire way for non-profits to attract more financial and human capital support is to revisit their marketing materials and brand messaging. Does your collateral clearly communicate the problem that your organization tackles? Does it clearly outline what support your organization needs and the beneficial outcomes of such support? If not, then maybe you could benefit from a fresh new take on your branding. Here’s are some ways that new collateral helped our clients:

Using Images to Tell a Story

No Project6 case study encapsulates the power of quality images than The Global Philanthropy Forum (GPF). GPF is a network of philanthropists and investors who are committed to advancing international causes. Project6 updated their print materials to include vivid images of the locations and people that they serve through their organizations projects. It is one thing to hear about a certain population of people and it’s another to see a stunning photo of their previous living conditions juxtaposed next to their conditions after intervention. These images compel action because they add validity and clarity to the marketing message.

Using Design to Explain a Problem

Did you know that redwood trees are at risk because of urbanization, habitat fragmentation, pollution, invasive species, and climate change? This is the problem that Project6 client Save the Redwoods wanted to spread awareness about. We helped by completely updating their print design and brand messaging to be consistent, clear, and concise. The organization now has a much easier time explaining the key problems that it tackles and how donor support can help.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand's story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

Do You Need a Website as Innovative as Your Company?

The greatest entrepreneurs can become so focused on building and delivering an outstanding product or service that they can very quickly outgrow their old branding. Attracting word of mouth customers may become easier, but attracting new customers online may be more challenging if your website doesn’t accurately convey the accomplishments, testimonials, and design of a high quality business. Here are a few examples of innovative Project6 clients who needed innovative websites to boot:

Quality Matters

So you say that you’re a high quality business? Does your website reflect the quality of your brand or its products? If not, then you might be in need of a website refresh. Take our client Lighting Services Inc. for example. They have an amazing business designing, engineering, and manufacturing high quality lighting systems. However, you couldn’t tell that by their dated website. After we redesigned their website (focusing on product taxonomy, stunning imagery, and mobile compatibility), Lighting Services now had a website that reflected their true stature. 

Innovation Demands Transparency

The biggest challenge with innovative products is effectively educating customers on the innovation and the value that the innovation delivers. When Project6 was tasked with building a new website and Drupal app for Cartelligent, an innovative new car buying service, we knew simplicity would be key. Clear and concise messaging is essential to communicating new products and services to large audiences—and that was our goal with Cartelligent’s marketing websites. A simplified site architecture, easy to use navigation, and expertly designed conversion funnels transformed their websites performance.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Design Strategies for Mission Driven Organizations

Web and collateral design is often a low-priority for most non-profit organizations. With tight budgets and ever expanding missions, it can be hard to wrangle up enough support (and cash) to get the ball rolling on a major branding redesign project. For many mission driven organizations, however, a fresh new design could translate into a lot more than just vanity points. Project6 prides itself on creating beautiful and highly engaging/converting web and print designs for non-profits. Here’s a glimpse into our philosophy:

Print + Marketing Collateral Design for Non-Profits

It is vitally important that non-profits and mission driven organizations clearly communicate their purpose, goals, and vision to all of their stakeholders (especially donors and volunteers). When The Global Philanthropy Forum came to us, their marketing messages and collateral were inconsistent and out dated. By dramatically changing their collateral, defining their brand personality, and creating consistency throughout their communications, the organization was able to sell out an annual conference.

Website Design for Non-Profits

Young and growing non-profits are often cash strapped and focused on their core mission. As a result, not a lot of time and money gets put into the web property. As the company grows and becomes sustainable, however, it is important to recognize the benefits of having a modern website. When The Gordon and Betty Moore Foundation came to Project6 for a website redesign, their original website that still built for an outdated 800px resolution monitor. Although the organization had done fantastic work in the past, few visitors wanted to engage with their content simply because it lacked visual appeal. Updating their website also breathed life back into their community of partners, job seekers, and board members. Visitors raved about the content, spent vastly more time on the site, and developed a deeper understanding of the Moore Foundation’s mission.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand's story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.